Past Webinars
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May 22 – Connecting with Unengaged Residents
September 2025 - Democracy Divided: Communications Lessons from the Insurrection at the US Capitol
January 6th, 2021… An unprecedented day in American history. Do you remember where you were, or what you were doing? Did you wonder about the agency communicators responding to this crisis and what they were experiencing? We are fortunate to have a TAMIO member who lived this experience first-hand and has agreed to share his observations of the day’s events.
Dustin Sternbeck, Chief Communications Officer for the City of Denton, served on the Metropolitan Police Department (MPD) Executive Staff as their Chief Communications Officer during the events of January 6th. Dustin will walk through the timeline of events on January 6th from the MPD Emergency Operations Center point of view, what his team observed, and how they responded. His unique perspective on law enforcement and communications teams working together to manage and mitigate a crisis of unprecedented scale will provide attendees with valuable insight and practical takeaways that apply to everyone involved in emergency communications.
August 2025 - Get SMART with Your Goals
July 2025 - Website Inspo from the Winners: Learn How to Build Better Websites from This Years TAMI Award Takers
May 2025 - Communicating City Budgets – How to Take a Complex and Contentious Top and Make It Interesting
April 2025 - Building Your Team
March 2025 - I Didn't Start in Municipal Communications, But Here I Am - Help!
February 2025 - TAMI Awards 101
November 2024 - Understanding the City Manager’s Perspective
October 23 – Branded or Busted. Updating Your City’s Brand on a Budget
September 26 – PEG Channel Progression
July 25 – Survey Says! Tips and Tricks on Effective Surveys for Local Government
May 22 – Connecting with Unengaged Residents
April 30 – Create Swifties
March 28 – Cooperation Without Conflict: Successful Working Partnerships Between Public Safety and City Communications
Building a Culture of Appreciation: Employee Recognition Programs in Local Government
January 2024 – What Advanced Education or Certification Program is Right for Me?
January 2024 – TAMI Awards 101
October 2025 - The TAMIO PIO Strike Team and Lessons Learned from Kerrville
December 2025 - AI Image Showdown with a Texas Twist
January 2026 - TAMI Awards 101
April 2026 - Streaming with Purpose: How Pearland and Baytown Drive Engagement Through Live Digital Production
Pearland and Baytown have made significant strides in strengthening public communication and digital outreach. Live streaming has become a powerful tool for informing residents, promoting transparency, and showcasing the work happening across the community. This webinar uses a clear three pillar framework to break down the value and practical steps behind effective live production:
1. Why We Do It Understand how live streaming supports strategic goals. We’ll highlight the role of live streaming in Council meetings, community events, project updates, and real time communication during weather related or emergency situations.
2. When We Do It (and When We Don’t) Some resident experiences work well for live streaming; others are better handled offline. We’ll outline how to decide when to broadcast and how to balance staff resources with public expectations.
3. How We Do It Explore the technical backbone of Baytown and Pearland’s approach — from simple, reliable streaming setups to full production workflows. Topics include technical suggestions and steps to get started.
Designed for communities of all sizes, this session provides actionable guidance to deliver consistent, resident focused digital experiences.
March 2026 - What the Media Really Needs from You: A Practical Guide for Government Communicators
Working with news media can feel unpredictable, but understanding how newsrooms operate can make all the difference. In this session, a former journalist turned municipal communicator breaks down how local newsrooms function, what reporters actually need from government communicators, and how to make your stories more newsworthy. Participants will learn how the news cycle works, what makes a strong media pitch, and how to prepare for interviews, events, and breaking news coverage. Attendees will leave with practical strategies to build stronger relationships with the media and ensure their community’s stories are told effectively.
February 2026 - Building Bridges with the Hispanic Community
Nearly 48% of Grand Prairie’s residents identify as Hispanic or Latino—the highest percentage of any city in North Texas. Recognizing this unique demographic, the City of Grand Prairie launched AmorGP, a groundbreaking initiative designed to foster authentic connections with Hispanic residents, businesses, and city employees.
In this webinar, we’ll talk with Grand Prairie Public Relations Specialist Diana Hernandez about their TAMI award-winning campaign that transformed community engagement.
Attendees will:
• Understand the Power of Cultural Authenticity
Learn why incorporating cultural elements—such as language accessibility and heritage-inspired design—drives stronger community engagement.
• Strategies for Building Inclusive Communication
Discover actionable steps for connecting with diverse populations, including translated resources, culturally relevant branding, and community partnerships.
• Measuring Impact Beyond Numbers
See how engagement metrics (web traffic, social media interactions, event attendance) can reflect deeper community trust and participation.
• Creative Outreach on a Budget
Explore how giveaways, video storytelling, and grassroots events can amplify your message without exceeding limited resources.
Join us to discover how intentional messaging and cultural authenticity can create lasting impact.